It has been a summer of change at Pinmar’s Yacht Supply division, centred around a realignment of its strategy with greater focus on servicing the evolving purchasing needs of superyachts.
During these unprecedented times, there has been a shift from traditional retail and ad hoc purchasing to the adoption of more strategic buying practices supported by digital communications and transactions. Like most businesses, superyachts are streamlining their supply chain by selecting key suppliers who can provide them a fast, efficient, and personalised service, with direct delivery to the yacht’s current or future location.
Pinmar Yacht Supply’s flagship superyacht retail store inside MB92 Barcelona has had a major reform which enhances the experience for yacht crews, including a Bosun’s Corner specialising in deck supplies and equipment. The retail stores in Palma and STP in Mallorca have also been undergoing substantial reforms to create a better experience for clients and to provide facilities for Pinmar Yacht Supply account managers to meet with superyacht captains and crew to discuss their purchasing requirements. The retail stores will continue to service the daily chandlery needs of yachts in refit, carrying a focused range of key marine brands, offering products such as paint, deck consumables and maintenance materials.
The fresh new Pinmar Yacht Supply branding is now carried across digital media, shops, retail partners, distribution centres and the delivery fleet, reinforcing its position as the preferred superyacht chandler – wherever you may be.
An exciting new leadership team has been created to support these changes, with Luis Bestard recently promoted to General Manager after 12 years in the company. Having started as a junior storeman, his impressive journey through the organisation has seen him gain experience in every side of the business with a clear understanding of the superyacht supply chain. “Our goal for this new era of Pinmar Yacht Supply is to better forecast the supply needs of our clients, streamline our services for yachts and to have closer contact with our clients in the future” explains Luis.
Closely supporting Luis in his new role is Liz Wood, Head of Yacht Sales, whose experience in the industry and product knowledge is invaluable. Liz and her team will implement the new yacht centric service model, allocating each yacht with a dedicated account manager responsible for delivering a personalised supply service from quoting through to delivery. “I am excited about the new focus of PYS and its move towards an easier, more personalised process for superyacht captains and their teams” says Liz.
A key part of the new yacht strategy is the collaboration of Pinmar’s supply division with its coatings division, where the commercial teams in both Palma and Barcelona are taking a larger role in offering supply services to yachts under refit – Matt Campi will support Barcelona and Manu Ayme will support Palma.
To create synergy for their clients, yachts undergoing refit works with Pinmar can also take advantage of special refit tariffs offered by Pinmar Yacht Supply and will benefit from the vast product and technical knowledge of the specialist Supply team.
Pinmar Yacht Supply is geared up for the coming season and looks forward to exceeding your supply expectations. If you would like to make an order or need product advice don’t hesitate to contact the team at sales@pinmaryachtsupply.com, by phone on +34 971 713 744 or WhatsApp +34 661 876 289.
